JungKwanJang brings 127 Years of K-Wellness to NPEW 2026
JungKwanJang is more than a brand; it is a global legacy of health spanning 127 years. At NPEW 2026, we unveil our mission to set the gold standard of premium red ginseng through clinical precision and absolute transparency. This Digital PR kit serves as a modular toolkit for the global press—connecting the world with science-backed wellness and the uncompromising quality of Korean heritage.
NPEW Event Experience
Traditional Hanbok Try-ons
Interactive Photo booth
Ginseng Drink Tasting
Immersive traditional Korean experience. Attendees are able to on traditional Korean hanboks while learning about the traditional Korean wellness root: ginseng.
Guests can take pictures in front of a real JungKwanJang ginseng farm. Transport your self to Korea and take home a keepsake photo to show your friends and family.
Try our everyday ginseng drink tastings and understand how ginseng is the superfood to help boost your everyday. Our experts will lead professional tastings and explain the vertical integration that ensures our global market leadership.
Increased Antioxidant Activities*
Boost the Immune System*
Relieve fatigue*
Promote Blood Circulation*
Ginseng Benefits
Stamina & Energy*
Promotes Memory Function*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
JungKwanJang Key Milestones
Timeline
1899
JungKwanJang was founded
2009
US corporation was founded
2013/2014
Launch of Franchise business, listed in Costco
2021
Awarded with Product of the Year in U.S. Nutra Awards
2023
Opening of U.S. Research & Development Center
2024
Partnered and listed in Sprouts
2025
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Launched at Walmart
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JungKwanJang, the Worlds No.1 Ginseng Brand
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JungKwanJang, the Worlds No.1 Herbal Supplements Brand
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Awarded the Tyler Prize by the American Botanical Council
*Source Euromonitor International Limited; Vitamins and Dietary Supplements category; % retail value share, 2014-2024 data. CH2025 edition.
*Source Euromonitor International Limited; Vitamins and Dietary Supplements (Herbal/Traditional Dietary supplements) category; % retail value share, 2014-2024 data. CH2025 edition.
NPEW Event Schedule
3/4
10:00
Trade show opens to all
Morning drinks begin to serve
12:00
Afternoon drink begins to serve
Drink Demonstration
15:00
Evening drink begins to serve
18:00
Trade show concludes
9:00
10:00
12:00
15:00
18:00
3/5
Buyers only hour
Trade show opens to all
Morning drinks begin to serve
PR Interview with CEO
Afternoon drink begins to serve
Drink Demonstration
Evening drink begins to serve
Trade show concludes
10:00
11:30
13:00
14:00
3/6
Trade show opens to all
Morning drink begin to served
Afternoon drink begins to serve
Evening drink begins to serve
Trade show concludes
Media Highlights
Ginseng Discovery Expo
Tue, Mar 10
|Global Expo Hall
Explore the JungKwanJang product range at NPEW.
JUNGKWANJANG AT NPEW 2026